The Daily Texan: “Current and former students who offer insight into UT admissions and campus life have become popular, unofficial faces of the University to prospective students on YouTube … Before her freshman year, marketing sophomore Julia Wezio made a YouTube video titled “How I got Into UT Austin Tips + Advice,” and today, Wezio’s video has over 33,000 views — more than any single video UT’s YouTube channel has made in about two years. Marketing junior Lynette Adkins also reached thousands of views on videos covering topics such as the cost of attending UT and study abroad.”
“Miguel Wasielewski, executive director of UT Admissions, said in an email the advice of current students is best when coupled with information provided by college representatives. Wezio, who watched YouTube videos from other UT students before applying, said she also thinks her success was partially driven by the authenticity of her content.”
Wezio comments: “It’s not so much that UT is trying to hide something from you, but it’s more so that they have to use that official language. They have to keep a certain image. When you’re talking to a student who can share their unfiltered voice and be honest with you, I think they’re going to be more honest, obviously about the negative things, but a lot more honest with the positive things too.”
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